Welcome to Our Learning Toy Store

Welcome to EduSmile Kids – a learning toy store in South Africa that specialises in educational toys and games. Prominent psychologist Abraham Maslow stated many, many years ago that almost all creativity involves purposeful play. O. Fred Donaldson (author and play researcher) meanwhile stated that “children learn as they play. Most importantly, in play children learn how to learn.” At EduSmile Kids, our goal is simple. We want to help children learn and grow through the art of play.

In our online shop, you will find a wide range of products for every age and stage. From toys and games designed especially for babies and toddlers, all the way to toys that help develop motor skills and other essential early development skills, we have something for every child.

EduSmile Kids is owned by Natashia Weideman, an Edu-Play specialist. Based in the Eastern Cape, Natashia brings her experience and expertise into a carefully chosen collection of toys, games, books and tools made especially for kids. Our range is ideal for special needs children seeking stimulation, as well as those in need of additional learning, pretend play and interactive learning.

Why Shop at Our Learning Toy Store?

What makes the EduSmile Kids learning toy store special? For starters, we offer the following:

  • Wide range of toys and games. To make it easier for you to find the products you are looking for, we have a broad selection of categories. These include both fine and gross motor skills games, family games, imaginative play, arts and crafts, babies and toddlers, musical instruments, numeracy games, literacy games, English and Afrikaans books, outdoor play, tactile products, flashcards, construction and many others. Whatever age your child may be – baby, toddler, pre-schooler or primary school age, you are sure to find toys, games and equipment that offers lots of fun. These categories will help you choose more easily, either by the type of play or the developmental stage.
  • High quality products. Our toys are made from high quality materials to ensure a longer life-span. Wherever possible, we choose wooden toys that will last your child throughout each phase. We choose each product carefully to ensure that it meets our high standards. As parents ourselves, we know just how important it is that our toys add genuine value. Every toy found in the EduSmile Kids store has been made with learning in mind. Whether they assist with motor development, problem solving, pretend play or social skills, our products help kids grow.
  • Great value for money. EduSmile Kids toys are also affordable. Because many of our products are made to last, you won’t have to worry about poor quality products that cannot withstand a robust play session. We always do our best to bring you as much value as possible. Our products are fantastic for birthday gifts and stocking stuffers. They are also ideal as classroom aids and therapy aids for occupational as well as play therapy.

About Our Learning Toy Store

Educational Toys and Learning Resources is what we sell at EduSmile Kids. We are an online learning toy store that stocks a wide range of products that aim to help children learn and grow. We stock a selection of brands, that is Curriculum linked and tested in the classroom. Our leading brands include, Idem Smile, Melissa & Doug, RGS Smart Play, Viga, Think & Play and Frank. Our shop is updated with brand new toys and games on a regular basis, so there is always something new in store.

Head on over to our shop to see what we currently have in store. You can also use the category menu on the right to browse by specific categories. If you have any questions at all, please get in touch. We’d love to hear from you. For now, we hope that you enjoy our learning toy store.